Navigating eCommerce Trends for Value Added Resellers, Manufacturers, and Tech Start-ups.

In today’s fast-paced digital landscape, the dynamics of commerce have shifted dramatically. As businesses strive to adapt and thrive in this ever-evolving environment, eCommerce & customer experience has emerged as a pivotal force of driving growth and innovation. For value-added resellers (VARs), manufacturers, and tech startups alike, harnessing the power of online platforms is not just an option – it’s a necessity for staying competitive and relevant in the market. At RasDigital Agency, we understand the unique challenges and opportunities that each of these entities faces in the digital realm. In this blog, we delve into the strategies and insights tailored to empower growth for VARs, manufacturers venturing into direct-to-consumer (DTC) channels, and tech startups aiming to scale up rapidly in the online sphere.

Value Added Resellers: Leveraging eCommerce Technologies for Success

Value-added resellers play a crucial role in the distribution chain, bridging the gap between manufacturers and end-customers. In today’s digital age, VARs are increasingly turning to eCommerce technologies to streamline their operations, expand their reach, and enhance customer experiences. By leveraging Experience eCommerce Cloud platforms, VARs can offer a seamless buying journey, providing customers with access to a wide range of products, personalised recommendations, and convenient purchasing options.

At RasDigital Agency, we empower VARs to organise their business digital strategy through comprehensive solutions tailored to their specific needs.

When implementing user-friendly interfaces to integrating robust analytics tools, we equip VARs with the tools and insights necessary to drive sales, foster customer loyalty, and stay ahead of the competition.

Many of RasDigital Agency’s clients use our service to design and develop an eCommerce SEO strategy for an optimised online eCommerce e-store to compliment their successful businesses, they also work with us to create Organic Traffic through our SEO Strategy.

Manufacturers: Transitioning to Direct-to-Consumer (DTC) Channels for Market Penetration

Traditionally, manufacturers relied on intermediaries such as wholesalers and retailers to distribute their products to end-consumers. However, the rise of an enterprise eCommerce platform has paved the way for manufacturers to bypass traditional channels and sell directly to customers. This shift not only enables manufacturers to capture a larger share of the market but also fosters greater control over branding, pricing, and customer relationships.

For manufacturers embarking on the DTC journey, RasDigital Agency offers comprehensive support and guidance every step of the way. From designing intuitive online storefronts to implementing robust integration to back office systems, we empower manufacturers to establish a strong online presence, drive conversions, and cultivate brand loyalty among consumers.

Tech Startups: Scaling Up Rapidly in the Digital Sphere

In the competitive landscape of tech startups, the ability to scale up rapidly can make all the difference between success and stagnation. For startups selling products and services online, eCommerce serves as a powerful catalyst for growth, offering unparalleled opportunities for expansion and market penetration.

As an Omni-Channel Agency RasDigital recognise the unique challenges faced by tech startups, and offer tailored solutions designed to fuel their growth ambitions. From developing agile eCommerce platforms to implementing targeted marketing strategies, we empower startups to capitalise on emerging trends, seize new opportunities, and scale up their operations with confidence.

Businesses in the UK are constantly seeking innovative solutions to drive growth and enhance customer experiences. For manufacturers, startups aiming to scale up, and value-added resellers (VARs), leveraging the right eCommerce platform is crucial for achieving success in today’s competitive market. Enter Adobe Commerce Cloud, a comprehensive solution designed to empower businesses.

Adobe Commerce Cloud provides manufacturers with the tools and capabilities needed to establish a robust online presence, streamline operations, and deliver seamless shopping experiences to customers across the UK. From intuitive storefront design to advanced inventory management features, Adobe Commerce Cloud enables manufacturers to take control of their eCommerce journey and drive growth with confidence.

Adobe Commerce Cloud customer experience platforms offers a scalable and flexible platform that adapts to evolving business needs. With its extensive suite of features, including powerful marketing tools, AI-driven personalisation, and omnichannel capabilities, Adobe Commerce Cloud empowers startups to engage customers, drive conversions, and unlock new opportunities for growth. Whether launching new products or expanding into new markets, startups can rely on Adobe Commerce Cloud to fuel their expansion efforts and achieve sustainable growth in the UK and beyond with our International SEO Strategy.

Adobe Commerce Cloud, with VARs can enhance their eCommerce operations, streamline processes, and deliver exceptional customer experiences that differentiate their offerings in the market. From seamless integration with existing systems to comprehensive analytics tools.

Adobe Commerce Cloud is a game-changer for manufacturers, startups, and VARs in the UK, offering a powerful platform to drive growth, enhance customer experiences, and stay competitive in today’s digital-first world. With its robust features and flexible capabilities.

As an Omni Channel Company in UK for Adobe-Commerce Cloud (Powered by Magento). Our abilities are, developing additional Apps, with extensions on integrated SMS, Email, and Social Media for cohesive contact centre chat for price matching codes to use in store.


In an era defined by digital transformation, eCommerce has emerged as a cornerstone of success for value-added resellers, manufacturers, and tech startups alike. By embracing eCommerce technologies and the RasDigital business digital strategy, businesses can unlock new avenues for growth, drive sales, and stay ahead of the curve in today’s dynamic marketplace.

Adobe Commerce Cloud eCommerce platform is AI-powered  for supercharging  your business’ reach. Our streamlined digital services and approach ensures a seamless, sympathetic, and truly collaborative experience.  Adobe-Commerce Experience Platform delivers omni-channel commerce customer experience resource for B2B, B2C & DTC business.

At RasDigital Agency, we are committed to empowering businesses of all sizes to thrive in the digital realm. Whether you’re a value-added reseller looking to optimise your eCommerce operations, a manufacturer venturing into direct-to-consumer channels, or a tech start-up aiming to scale-up rapidly, we have the expertise and resources to help you achieve your goals by giving your clients special customer experience. Together, let’s harness the power of eCommerce to fuel growth. 

Through our multi-channel agency, we provide innovation, and success in the digital age.