Organic Marketing Cases

Organic Search Strategy – Scenarios

Omni-Channel Marketing

Multi store retailer is looking to evolve into Omni-Channel by selling goods throughout shops, stores, online & social media while giving support through their contact centre.

Engages RasDigital Agency as an extension to their internal Digital Marketing function to provide eCommerce digital services, SEO keyword optimisation, CRO (Conversion Rate Optimisation), Website & Mobile App optimisation, User Behaviour monitoring, and Enterprise SEO Strategy for Organic Search.

The retailer achieve a customer centric approach to their service.

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FinTech Portfolio

Venture Capital company is looking to help their Portfolio of SaaS Tech Start-Ups develop new clients.

Engages RasDigital Agency to firstly design and build a new SEO optimised website CMS (Content Management System) for each business, also providing them with an individual Content Marketing Strategy & SEO Strategy with monthly SEO Campaign Management.

The FinTech companies Portfolio benefit individually from Online Brand Awareness and new clients within their first 12 months of business, this creates a beneficial Scale-Up advantage to the value of their portfolio.

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Start-Up

An entrepreneur has specific knowledge of an industry, they would like to leverage this collateral to generate new clients for it’s first year of trading.

Engages RasDigital Agency’s Technical SEO / SEO strategy, in line with Google and other Search engine algorithms. With monthly SEO campaign management for Organic Search Engine Traffic, and Mobile SEO, working with us closely on specific keywords for multiple city locations which generate Google hits, goals and conversions, creating Brand Awareness and a Streamlined User Experience.

The start-up benefit from – fixed manageable monthly costs within their budget, rather than paying significant upfront variable amounts on PPC Ads in their first years of business, & also receive qualified opportunities.

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Retail

Women’s retail shop in a local village sells clothes purchased from various UK designers, they want to promote their shop both locally as well as selling online exporting specifically to America.

Engages RasDigital Agency to provide Technical SEO / SEO strategy, in line with Google and popular search engine algorithms. Utilising a monthly managed SEO campaign for Organic Search to improve local footfall to the shop, and International SEO strategy to reach consumers in the US.

The retailer benefits greatly due to static costs throughout the year rather than raised costs of percentage share for affiliate marketing, they also benefit from increased visibility and qualified orders.

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Locator Services

A tech services department provides a platform for business which points to their groups channel locations.

Engages RasDigital b2b tech seo agency to generate a Technical SEO / eCommerce SEO Strategy, in line with Google and other Popular Search Engine Algorithms. With a monthly SEO campaign management for improve Organic Search and a national SEO strategy to generate search results on individual city located VARs (Value Added Resellers) and retailers.

They benefitted from Higher Ranking Searches and subsequent conversions.

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Academies, Colleges, & Learning

SEO company for education Case Study

Training, learning, and educational organisation, required to display hundreds of course programs to promote and sell to government department management student delegates.

Engages with RasDigital on a website re-platforming audit, unveiling tech debt of their website online course booking platform.  The audit allowed them to understand their customer blueprint needs, this process gave them insight to make the decision to undergo the development of a new website refresh.

The training organisation benefitted from higher credibility due to the enhanced website navigation, optimisation, and by streamlining their online ordering functionality they generated greater client usage, selling a vast amount more courses. 

By being a digital marketing agency for education, this strategy gave our education client huge profitable outcomes.

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Organic Marketing typically produces results within 3-6 months.

Strategic Resources from RasDigital can be found here – Team.

Partner with us to produce your streamlined user experience, increased visibility, online industry domain authority, higher ranking, increased credibility, and qualified opportunities / orders, this will all equate to New Business Development.

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Check out our SEO services for success!