When going global, using Cross Border eCommerce, it is vital to appear as local as possible in order to truly connect with a local audience. A study by Common Sense Advisory showed that nearly 60% of online customers won’t shop from websites that are not in their native language. The first step to adapting your website and other communications for your target market(s) is to translate or localise content, cultural and technical details into your customers’ native language.
If you want to sell anywhere in the world Cross Border eCommerce will achieve this. RasDigital Agency understand Technical (SEO) Search Engine Optimisation to achieve Product and Brand Awareness with Organic Search through International SEO Omni Marketing.
Global online shoppers usually buy from foreign countries to find better product availability and prices. As they shop online from these international websites, they expect the same services that they receive from local businesses.
The potential Market
Before creating a strategy or a plan, it is vital to select the right market(s) for international expansion. Rather than spreading themselves too thin over a variety of regions, it is best for online retailers to optimise their resources and target a few select markets with the highest business growth potential.
Positioning Differences Between Markets
When entering a new market, it is important to establish a position in terms of value and pricing. In some cases, a different position than in the home market may need to be taken. For example, pasta producer Barilla is known as high end in France, while in its home country of Italy it is seen as low end.
Identifying the right market channels
General or specialised, marketplaces are becoming essential in the current cross-border e-commerce landscape. The business volume generated via marketplaces now represents 28% of the total business volume of the websites that host them. (Fevad study, 2017). RasDigital Agency provide a customisable Magento Ecommerce platform with Multi eStores for Omni-Channel which extends a Distributors merchandise throughout their supply channel.
Preparing your content
When organising the translation and localisation of your e-commerce site, think about all the different contents and means of communication that are available to you.
Translation V Content Creation
Most e-commerce businesses use some form of content marketing to attract visitors to their website and engage them. An important step for an e-commerce site going global is to look at making the content marketing multilingual, including blogs, white papers, tutorials and videos. To do so, you can choose between options to make content that is fresh and relevant to local audiences.
Many companies have looked at sourcing material from offshore but only occasionally do work overseas. RasDigital Agency make it possible to enhance your reach through Technical SEO for Organic Search in Omni Channel Marketing.